RR Donnelley has extended its partnership with digital print specialist Xeikon. Xeikon has been part of RR Donnelley’s journey for more than a decade. The most recent investment is the addition of two Xeikon 9800s – the first to be installed in the Netherlands.

RR Donnelley, based in Eindhoven, the Netherlands, offers a comprehensive array of variable digital print and online communications solutions. The company developd, designd, produces, distributes and manages interactive, cross-media, one-to-one direct marketing campaigns, financial statements, POD and JIT projects, print management programs, POS material and web-to-print via market leading platforms.

After starting life as a specialist in direct marketing, it has more recently transferred its accumulated knowledge into complimentary solutions. Today they work with a wide range of international customers to synchronize communications across multiple formats and multiple channels.

“We want to create a seamless connected experience that delivers the right message, in the right way, on the right channel, at the right time – every time,” Mathijs Meijer, business development manager, RR Donnelley, explains.

“They will help us to reinforce the production foundations the company has been built on,” says Patrick Dusée, managing director, RR Donnelley.

Despite the long relationship RR Donnelley and Xeikon share, the manufacturer was not an automatic choice. “We did look at other suppliers to determine the best fit,” says Dusée. “But Xeikon stood out for a number of reasons. A key one was the new technology combined with the state of the art customized color services taking color management to a next level. Secondary to this, Xeikon offered best in class quality against market competitive pricing.”

“The new installation will have an ROI that meets the company requirements,” Dusée concludes. “We have entered new markets, like advertising and publishing, and we are confident that others will follow.”

“The toner technology, used for the Xeikon machinery, has a big environmental advantage compared to other digital printing technologies,” explains Ingrid van Werven, Q&EHS specialist, RR Donnelley. “The products are recyclable and can be fully integrated in the chain, and thus, a circular economy arises.”